Welcome to this blog series all about athleisure - AKA leggings, trainers and everything in between! I'm currently exploring fashion...

Lululemon is a 1998 Canadian company, that uses personal selling and the customer experience as promotional tools to stand out in a...

Fabletics was cofounded by actress Kate Hudson in 2013. The focus of this blog post will be on their 2019 TV advertisement Get Your Best...

"Introducing OUR CUSTOMERS. After a social media search, we found six women aged from 24-73 who love to move" (Sweaty Betty, Facebook,...

Marketers must open their eyes to consumer and economic trends. Rising wellness aspirations and a need for sentimental value, has...

Gymshark is an athleisure brand, founded by University student Ben Francis in 2012, that creates innovative, sculpting gym wear for the...